Colds and flu
Overview
Colds and flu are viral respiratory infections that affect millions of people annually, with colds being caused by over 200 different viruses (primarily rhinoviruses) and influenza by specific flu virus strains [9]. While both conditions primarily impact the upper respiratory system, influenza typically presents with more severe systemic symptoms and carries a greater risk for complications. These infections are highly contagious, spreading through respiratory droplets and contaminated surfaces, with increased prevalence during colder months when people spend more time indoors. While conventional medicine offers symptom management through over-the-counter medications and antiviral prescriptions for severe flu cases, many individuals find relief and faster recovery through Traditional, Complementary, and Integrative Health (TCIH) approaches that enhance immune function, reduce symptom severity, and address the whole person during illness.
Common Causes and Contributing Factors
- Viral exposure - Direct contact with infected individuals or contaminated surfaces during peak transmission seasons
- Weakened immune function - Chronic stress, poor sleep, inadequate nutrition, and underlying health conditions reduce natural defences
- Seasonal factors - Cold weather, low humidity, and increased indoor crowding facilitate viral transmission
- Poor hand hygiene - Inadequate handwashing and frequent face-touching increase infection risk
- Sleep deprivation - Insufficient rest compromises the immune system's effectiveness and increases susceptibility
- Nutritional deficiencies - Low levels of vitamin D, vitamin C, zinc, and other immune-supporting nutrients[4].
- Chronic stress - Elevated cortisol levels suppress immune response and increase vulnerability to infection
- Indoor air quality - Dry, poorly ventilated spaces with low humidity support viral survival and transmission
- Age factors - Young children, older adults, and individuals with developing or declining immune systems face a higher risk
- Underlying conditions - Diabetes, asthma, heart disease, and other chronic illnesses increase susceptibility and complication risk
Signs and Symptoms
- Nasal congestion and runny nose - Clear or colored mucus discharge with sinus pressure, more prominent in colds
- Sore throat - Scratchy, painful throat sensation often appearing as the first symptom, especially with colds
- Cough - Dry or productive cough that may persist for weeks after other symptoms resolve
- Fever and chills - Low-grade fever common with colds; higher fever (100-104°F) typical with flu
- Body aches and muscle pain - Mild with colds, but often severe and debilitating with influenza
- Fatigue and weakness - Mild tiredness with colds; profound exhaustion that can last weeks with flu
- Headache - Occasional with colds; frequent and intense with flu infections
- Chest discomfort - Mild chest tightness from coughing; can be more pronounced with flu
- Decreased appetite - Reduced desire to eat, particularly during fever and peak symptoms
- Sneezing - Frequent with colds; less common with influenza
Holistic and TCIH Approaches
Holistic and Traditional, Complementary and Integrative Healthcare (TCIH) care supports the physiological, emotional and whole system of individuals experiencing Cold and Flu symptoms, alongside appropriate clinical care:
- Naturopathy emphasises immune system support through therapeutic dosing of vitamin C, zinc, and vitamin D, combined with hydrotherapy techniques like warming socks therapy and constitutional hydrotherapy to enhance circulation and immune response while addressing individual susceptibility patterns[4].
- Herbal Medicine offers powerful antiviral and immune-modulating botanicals, including elderberry for symptom reduction, echinacea for immune stimulation, andrographis for upper respiratory support, and warming herbs like ginger and thyme to reduce congestion and support recovery[3,4,7].
- Acupuncture and Traditional Chinese Medicine treat respiratory infections by clearing wind-heat or wind-cold patterns, strengthening defensive qi (wei qi), and using specific points to reduce fever, relieve congestion, and accelerate recovery while customising herbal formulas to individual presentation[3,4].
- Ayurveda approaches colds and flu as imbalances of kapha and vata doshas, utilising warming spices like turmeric and black pepper, steam inhalation with eucalyptus, and specific dietary recommendations to balance digestive fire (agni) and eliminate accumulated toxins (ama).
- Mind Body Therapies, including gentle restorative yoga, meditation, and guided imagery help manage stress response during illness, promote restful sleep, and support the body's natural healing processes while reducing the psychological burden of being unwell[8].
- Nutritional Therapy focuses on immune-supportive foods like bone broth, garlic, citrus fruits, and zinc-rich foods while emphasising hydration, easily digestible meals, and temporary reduction of dairy and sugar to optimise immune function and reduce mucus production[4].
- Energy Healing modalities such as Reiki and healing touch work to balance the body's energy field, support the immune system's vitality, and promote deep relaxation that facilitates natural healing processes during acute illness.
Self-Care and Lifestyle Practices
- Prioritise rest and sleep - Allow adequate downtime and aim for 8-10 hours of sleep to support immune recovery
- Stay well hydrated - Drink warm water, herbal teas, and broths throughout the day to thin mucus and support detoxification
- Use steam inhalation - Breathe warm, moist air from a bowl of hot water or shower to relieve congestion and soothe airways
- Gargle with salt water - Mix 1/4 to 1/2 teaspoon salt in warm water and gargle several times daily to soothe throat irritation
- Apply warm compresses - Place warm cloths on the sinuses to relieve pressure and promote drainage
- Eat immune-supportive foods - Include chicken soup, garlic, ginger, honey, and vitamin C-rich fruits in your diet
- Practice good hand hygiene - Wash hands frequently with soap and water for at least 20 seconds to prevent the spread
- Humidify indoor air - Use a humidifier to maintain 40-60% humidity and ease breathing
- Limit sugar and processed foods - Reduce immune-suppressing refined sugars and focus on whole, nutrient-dense foods
- Get fresh air safely - Step outside for gentle walks when fever-free to support circulation while avoiding strenuous activity[8]
When to Seek Professional Support
Conventional medical practitioners should be consulted for high fever lasting more than three days, difficulty breathing or shortness of breath, severe or persistent vomiting, signs of dehydration, chest pain or pressure, sudden dizziness or confusion, or symptoms that improve but then return with fever and worse cough. Immediate medical attention is essential for infants under three months with fever, individuals with chronic conditions experiencing worsening symptoms, or anyone showing signs of severe complications like pneumonia or sepsis.
A verified SoulAdvisor practitioner can complement conventional care by developing personalised immune support protocols, recommending appropriate herbs and supplements, teaching preventive strategies, and addressing underlying patterns of susceptibility. This integrative approach recognises that optimal recovery involves not just fighting the virus but strengthening overall resilience, supporting the body's innate healing wisdom, and creating healthy patterns that reduce future susceptibility through comprehensive, individualised care that honours both immediate symptom relief and long-term wellness [1,2,3,4,5,6,7].
Therapies that may assist colds and flu:
References
1. Gracián-Alcaide, Carlos, et al. Effects of a combination of elderberry and reishi extracts on the duration and severity of respiratory tract infections in elderly subjects: a randomized controlled trial. Applied Sciences; 2020.
2. Macknin, Michael, et al. Elderberry Extract Outpatient Influenza Treatment for Emergency Room Patients Ages 5 and Above: A Randomized, Double-Blind, Placebo-Controlled Trial. Journal of General Internal Medicine; 2020.
3. Hu, Siyuan, et al. Efficacy and Safety of Qinxiang Qingjie Oral Solution for the Treatment of Influenza in Children: A Randomized, Double-blind, Multicenter Clinical Trial. Translational Pediatrics; 2022.
4. Radhakrishnan, Aditya, et al. Evaluating the Efficacy and Safety of EZC Pak, a 5-Day Combination Echinacea-Zinc-Vitamin C Dose Pack With or Without Vitamin D, in the Management of Outpatient Upper Respiratory Infections. Infection and Drug Resistance; 2023.
5. Wischmeyer, Paul E., et al. Efficacy of Probiotic Treatment as Post-Exposure Prophylaxis for COVID-19: A Double-Blind, Placebo Controlled Randomized Trial. Research Square; 2022.
6. Lungaro, Lisa, et al. Clinical Efficacy of Probiotics for Relieving Cold Symptoms in Healthy Individuals: A Randomized, Double-Blind, Placebo-Controlled Clinical Trial. Nutrients; 2025.
7. Yan, Bohua, et al. Effects and Safety of Herbal Medicines Among Community-dwelling Residents During COVID-19 Pandemic: A Large Prospective, Randomized Controlled Trial (RCT). Phytomedicine; 2020.
8. Gupta, Nalina, et al. Physical Activity, Yoga and Meditation in Improving Immunity and Fighting Against Viral Respiratory Infections - a Systematic Review (an Aid to COVID-19 and Such Pandemics). Indian Journal of Science and Technology; 2022.
9. Common Cold. Wikipedia; 2025.